Orange is great for a call to action to buy or subscribe to a product. It is aggressive but balanced - it portrays energy yet can be inviting and friendly. Like red, it draws attention and shows movement but is not as overpowering. Orange enhances a feeling of vitality and happiness. Orange makes you feel energized and enthusiastic. But use it as an accent color in moderation as it can be overwhelming. If you want to draw attention to a design element, use red. It can increase a person’s heart rate and make them excited. It is often associated with passion and love as well as anger and danger. Red is the warmest and most dynamic of the colors-it triggers opposing emotions. Red makes you feel passionate and energized. Photograph: Cas Cornelissen (via Unsplash) Next, let’s dive into the emotions and feelings different colors can evoke. If a company wants to display health, beauty or security, incorporate these colors.Įnergizing colors. Purple is often used to help spark creativity as it’s a mixture of blue (calm) and red (intense). Cool colors are usually calming and soothing but can also express sadness. Cool colorsĬool colors include green, blue, and purple. Red can also increase a person’s appetite. However, yellow, red and orange can also have an attention grabbing effect and signal danger or make you take action (think stop signs, hazard warnings and barrier tape). Warm colors often evoke feelings of happiness, optimism and energy. Red, orange and yellow are next to each other on the wheel and are all warm colors.

Let’s take a look at some of the effects colors can have on how you feel: Warm colors The way different colors can affect emotions depends largely on a color’s brightness, shade, tint or tone and whether it’s cool or warm toned. In this article we explain how colors make you feel and what impact colors can have on our emotions. That’s why it’s important to understand the psychological effects colors might have on an average person as well as the fundamentals of color theory and the meanings of colors.

These reactions are rooted in psychological effects, biological conditioning and cultural imprinting. Every color creates different emotions and feelings.Ĭolors can make us feel happy or sad, and they can make us feel hungry or relaxed. It all depends on how the psychological effects of color are being used. Warm colors can evoke different emotions than cool colors and bright colors can create different feelings than muted colors.

Colors effect on moods